Six:02

Six:02

When Foot Locker wanted help launching SIX:02—their new lifestyle-focused concept stores that sell fashionable, high-performance women's workout gear—they asked MATTER to deliver a breadth of marketing savvy and fresh creativity that would help them tell their story.

We helped develop the overall branding, including SIX:02 messaging and manifesto, in-store branding and imagery and product signage that speaks to the SIX:02 target, choosing photography and messaging that emphasize the personal empowerment, positive impact and sheer fun of physical fitness and performance. MATTER was also enlisted to develop in-mall advertising takeovers in Connecticut, New Jersey and Texas.

Photos © Jennifer Alizzi