MATTER isn’t usually in the business of thrusting the brands we work with into doomsday scenarios, but we knew what we were doing when we helped Norton land a leading role in “Cybergeddon,” the groundbreaking digital crime thriller from “CSI” creator Anthony E. Zuiker.
Considering Norton’s status as a leading online security company, we knew that their inclusion in the storyline would add credibility and authenticity to the film. And that Norton’s experts would help Zuiker accurately bring cybercrime to life. Our aim, of course, was to help Norton illuminate how our constantly connected lives can be vulnerable to cybercrime, privacy breaches, theft and malware on any device, while promoting trial and driving sales.
With a fully integrated marketing plan spanning PR, social media, retail, advertising, experiential college marketing and employee engagement supporting this cinematic milestone, MATTER helped make sure there was as much action off screen as on. In addition to educating, entertaining and engaging viewers around the world, Cybergeddon garnered 500 million earned impressions and over 900 unique stories, won two major industry awards, and helped bring the realities of cybercrime into the sphere of pop culture.