Izod

Izod

Who says golf apparel needs to be khaki and plaid? When Izod was looking to connect with a younger demographic as it reintroduced itself in the golf world, they called on MATTER to help guide the way. MATTER developed the brand’s new positioning and voice, and identified the 2013 Masters as the place to start connecting with key influencers. The 360-communications effort included an influencer party in partnership with MAXIM, seeding golf apparel scripting to key media, creating an IZOD Social Hub at the MAXIM Clubhouse, and strategic media placements timed to hit during the Tournament. MATTER secured placements in top-tier media outlets like Sports Business Journal, Golf Channel, Golf.com, PGATour.com, and SBNation, and the brand’s Wednesday night party was the talk of the Masters.