OFFICE DEPOT
Whether we’re creating a national ripple effect around the “Official Small Business of NASCAR, Courtesy of Office Depot Sweepstakes,” highlighting Office Depot’s philanthropic efforts by developing and executing key local market donation events, or increasing Office Depot’s Facebook “Likes” by 386 % and Twitter followers by 156%, MATTER is focused on driving the communications planning and execution for Office Depot’s award-winning NASCAR sponsorship. We continually work to evolve and freshen the program to ensure it reflects retail priorities, corporate social responsibility efforts, B2B and B2C opportunities and the ever-changing media landscape, including an increased focus on social media.
