One of the great joys of parenthood is celebrating a wonderful series of firsts—the first word, the first step, the first day of school. The celebration of the First Flush of potty training is no exception. After all, it signifies a child’s transition from baby to Big Kid.
MATTER helped Pull-Ups® Brand motivate parents to start potty training and celebrate the First Flush and every flush success after…by throwing a larger-than-life celebration in Times Square. The event, reaching 1.5 million people, featured live performers and a giant 10-foot potty that when “flushed” activated a spectacular animated celebration on the ABC billboard directly above. Consumers flushed every minute of the five-hour activation. The ABC billboard showcased photos of toddlers First Flush celebrations submitted by parents nationwide on Facebook. Brand ambassadors demonstrated Pull-Ups latest potty training tool — the Big Kid 3D App – and distributed 324 packs of Pull-Ups Training Pants to excited potty training parents.