Heinz
Everyone knows that the ketchup is best with french fries. Which is exactly how MATTER invited Americans to sample the new Heinz® Dip & Squeeze™ ketchup packets. We sent a customized food truck on the road to give ketchup lovers a chance to experience Dip & Squeeze™ with a side of Ore Ida French Fries. By the time the truck returned to headquarters, 14,000 consumers either dipped or squeezed—and smiled.
