In 2008, the U.S. used enough plastic water bottles to stretch around the Earth more than 190 times. Brita wanted to raise awareness about this waste and get consumers to take action. So MATTER aligned Brita with The Biggest Loser and Sundance Film Festival to bring the Brita FilterForGood (FFG) platform to life and drive consumers to pledge to reduce bottled water waste.
Through consumer engagement, custom content, on-air media, digital buys, on-site event activation, influencer engagement, and traditional and non-traditional public relations efforts, we inspired thousands of consumers to ditch bottled water and use Brita filtration systems.
More than 350 million bottles have been saved since the inception of FFG and Brita remains the highest selling brand in the filtered water category. Their longstanding partnerships with The Biggest Loser and Sundance Film Festival have positioned the brand as a relevant health and lifestyle tool for consumers while garnering more than 1 billion impressions.