Holocaust Museum

Holocaust Museum

The Illinois Holocaust Museum & Education Center is dedicated to preserving the legacy of the Holocaust both by honoring the memories of those who were lost and teaching universal lessons that combat hatred, prejudice and indifference. MATTER partnered with the museum to champion that mission. Our “Heroes of the Holocaust” ad campaign connects past and present events by combining original modern photography with actual survivor stories, the headlines of which could have been ripped from today’s breaking news. It helped drive traffic to the museum and, more importantly, served as a small step towards inspiring people to become advocates for change.