How do you make the world’s largest online marketplace connect with audiences offline? By creating memorable experiences. eBay has repeatedly turned to MATTER to engage consumers through live events. We have made a habit of helping eBay grow, excite, educate and empower its user base. The fact that we’ve attracted thousands of visitors to the events and hundreds of thousands of users to the site validates all the fun we’ve all been having delivering these experiences.
Scroll to see four of our favorite eBay events.
Selling Style Studio
To reinvigorate interest in selling on eBay amongst the brand’s core fashion buying community, MATTER produced a five market mobile tour to educate consumers on the four simple steps of selling on eBay—shoot, script, price, and list. The pop-up studio, built from a former shipping container, offered consumers a hands-on training experience. People were able to bring an item from their closet to list on eBay and received firsthand help from one of our on-site selling experts and a top eBay fashion seller from their local community.
MATTER helped increase both consumer interest in eBay’s mobile shopping offerings and goodwill by converting the eBay Selling Style Studio into a holiday-themed, interactive storefront. Here, consumers were encouraged to either give a gift to a child in need this year or get a gift for a child from their holiday shopping list—all from the convenience of their mobile phones.
Mobile tags were used to make gift giving easy through eBay’s GiveOne site in partnership with Toys for Tots. And consumers interested in purchasing a gift for a child on their list were encouraged to download the eBay Now app to shop a geo-targeted list of the season’s hottest toys also on display. Hot chocolate and a mobile charging station offered consumers a chance to warm-up from the cold and charge their phones while out on one of the holiday season’s busiest shopping weekends.
We helped eBay break through the holiday clutter by launching the brand’s first-ever pop-up store in one of NYC’s busiest shopping thoroughfares. If holiday shoppers weren’t aware of the season’s latest trends – or of eBay’s role as the premier holiday shopping destination – they certainly were after visiting the 57th Street pop-up. We engaged more than 8,000 consumers and over 200 media during our festive – and informative – event.
MATTER created a live game show called “Let’s Make A Daily Deal” in New York’s Times Square that drove awareness and excitement about eBay’s great deals, diverse merchandise and fixed-price buying formats. The unforgettable game show experience involved more than 750 participants over three days, resulting in 136 winners. More importantly, the event triggered a 260% increase in first-time eBay buyers and 136% increase in first-time Daily Deal buyers during the week of the promotion.