We think the answer is both simple and powerful: meaningful human connection. And our mission as engagement marketers is to put it at the heart of brands. Through our expertise in sports and sponsorship, branded entertainment, brand experiences, communications, and full-spectrum creative, MATTER creates
multi-dimensional, multi-textured brand interactions that move audiences to act: to click, to buy, to share. Because we believe that when you reach people with what they are passionate about, you strengthen the bonds they have with your brand—and build the kind of loyalty that matters.
Capabilities
The wide world of sports brings countless levels of meaning to our lives. MATTER helps brands grow by tapping into all the passion, emotion, and sheer fun that millions of people experience through sports every day. We do it by brokering innovative, spot-on partnerships with sports properties;
creating a groundswell of news and marketing excitement to maximize the sponsorship’s value; and bringing our deep knowledge of the playing field—and your brand—to drive home a major win of mind-, heart-, and wallet-share.
Enter the world of a great story or a killer song, and something can change inside you. And when your brand makes that change possible, you make a meaningful connection with your customers that can drive business. The MATTER playlist includes original content, celebrity endorsement, brand integration into top-rated TV shows and other properties, and branded entertainment, now appearing on
all media channels—wherever she watches, listens and shares every day. Our deep relationships in film, television, music, sports and pop culture give our clients a backstage pass to what’s happening right now—and what’s waiting in the wings ready to break.
Hey, what’s [insert your brand] doing here? That’s the kind of surprise-and-delight that can come when consumers get some up-close-and-personal time with your brand. In our experience (and we have a lot of it), an experiential activation can bring the highest intent to purchase and ROI (we like to
call this Return on Involvement) of any marketing effort. At MATTER, we shoot for status-quo-disrupting experiences, whether they’re custom-built, connected to an existing venue, or somewhere in between.
Leadership
Patrick
McGuire
Frank
Way
Andy
Marks
Mary
Scott
Jody
Quinn
